Master Advanced Keyword Research
Join our comprehensive 8-month program starting October 2025. Learn data-driven keyword strategies that help businesses discover untapped search opportunities and optimize content for measurable organic growth.
Apply for October 2025
Advanced Research Methodologies
We've spent years working with businesses across Taiwan and Southeast Asia, watching how search behavior evolved from simple keyword matching to complex user intent analysis. This program reflects real-world experience — not just theory.
Our approach focuses on competitive analysis, semantic keyword mapping, and search volume forecasting. Students work with actual client data sets, learning to identify keyword gaps that competitors miss and develop content strategies that align with business goals.
Intent Classification
Master the four types of search intent and learn to categorize keywords for maximum conversion potential
Competitive Intelligence
Analyze competitor keyword portfolios and identify opportunities they're missing in your market
Technical Integration
Connect keyword research with site architecture, URL structure, and content organization systems
ROI Measurement
Track keyword performance through the entire funnel from impression to conversion
Dr. Rafferty Wickham
Former head of SEO at three major Taiwanese e-commerce platforms. Published researcher in search behavior analysis with 12 years of hands-on keyword strategy experience.
8-Month Learning Journey
Each phase builds practical skills through real client projects. You'll graduate with a portfolio of keyword research studies and content optimization strategies.
Foundation & Tools Mastery
Start with search fundamentals, understanding how search engines process queries. Master professional tools like Ahrefs, SEMrush, and Google Keyword Planner. Learn to extract meaningful data from multiple sources and identify patterns in search behavior.
Competitive Analysis & Market Research
Deep dive into competitor keyword portfolios. Learn to map market landscapes, identify content gaps, and develop strategies based on competitive intelligence. Work with real business cases from Taiwan's digital market.
Content Strategy & Implementation
Connect keyword research to content creation. Learn to build keyword clusters, create content briefs, and develop editorial calendars. Focus on matching user intent with business objectives through strategic content planning.
Performance Analysis & Optimization
Master the measurement side — tracking keyword performance, analyzing traffic patterns, and optimizing existing content. Complete a capstone project analyzing keyword opportunities for a real business.
Real Projects, Measurable Results
Every month, you'll work on actual keyword research projects from local businesses. This isn't theoretical coursework — it's hands-on experience that prepares you for immediate professional application.
Previous students have helped companies discover high-value keyword opportunities that increased organic traffic by 40-60% within six months. One recent graduate identified untapped search volume worth over 50,000 monthly searches in the Taiwan food delivery market.
The program gave me confidence to tackle keyword research for enterprise clients. Within three months of graduating, I was leading SEO strategy for a major retail chain in Kaohsiung. The practical approach made all the difference.
